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随着全球经济的演变与消费者观念的转变，奢侈品消费正经历显著转型。本文基于系统理论、社会认知理论和资源基础理论，探讨奢侈品消费的未来趋势，分析奢侈品品牌如何通过战略调整和市场定位调整来应对变化。首先，运用系统理论对奢侈品消费这一复杂的动态系统进行探讨，强调品牌需通过内部策略与外部环境的互动实现转型。其次，结合社会认知理论分析消费者如何通过社会互动与认知过程形成对奢侈品的态度，揭示社会文化及同伴影响的作用。最后，依据资源基础理论解释奢侈品品牌如何通过独特资源维持竞争优势。研究发现，奢侈品消费的未来趋势依赖于品牌对市场环境的灵活适应、对消费者认知的有效塑造，以及核心资源的持续优化。本文期望为奢侈品行业的战略发展提供理论参考，并为相关研究拓展新视角。
Abstract：As the global economy evolves and consumer attitudes shift,luxury consumption is undergoing a significant transformation.Drawing upon systems theory,social cognitive theory,and resource-based theory,this paper explores future trends in luxury consumption and analyzes how luxury brands can adapt to these changes through strategic adjustments and market positioning. The study first employs systems theory to examine luxury consumption as a complex dynamic system,emphasizing that brands must achieve transformation through the interaction between internal strategies and external environments. Second,it integrates social cognitive theory to analyze how consumers form attitudes toward luxury goods through social interactions and cognitive processes,revealing the influence of sociocultural and peer effects. Finally,it applies resource-based theory to explain how luxury brands maintain competitive advantages through unique resources. Findings indicate that future trends in luxury consumption depend on brands ' flexible adaptation to market environments,effective shaping of consumer perceptions,and continuous optimization of core resources. This paper aims to provide theoretical guidance for strategic development in the luxury industry and offer new perspectives for related research.
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基本信息:
DOI：10.19883/j.1009-9034.2025.0319
中图分类号:F713
引用信息:
[1]蔡凌霄,朱梓霞,施舒.奢侈品消费转型:系统理论、社会认知理论和资源基础理论研究[J].东华大学学报(社会科学版),2025,25(03):61-69.DOI:10.19883/j.1009-9034.2025.0319.
基金信息: