东华大学学报(社会科学版)

银宠短剧作为银发经济的重要载体呈现出类型化特征，其消费决策受到情感价值驱动，题材涉及家庭关系、历史记忆和健康知识等，叙事多采用线性结构，以实现情感补偿、知识传递与社会交往等媒介功能。银宠短剧通过“情境建构—情绪触发—情感共鸣”的叙事机制，激发老年群体情感共鸣，实现怀旧唤醒、代际关系重构、孤独感消解与生命意义确认。同时，老年群体对银宠短剧的消费，受到符号认同、情感补偿等心理机制，以及大众传媒驯化、银发经济发展、代际矛盾化解等社会动因的影响。未来需推动老年群体深度参与创作以拓展多元主题，借助技术赋能实现内容和形式的优化与创新，以助力银发经济发展与代际融合。

As an important carrier of silver economy,the elder's short dramas show typological characteristics,and their consumption decision-making is driven by emotional value. The theme involves family relationships,historical memory,health knowledge,etc. The narrative mostly adopts linear structure to realize the media functions of emotional compensation,knowledge transmission,and social communication. Through the narrative mechanism of " situation construction-emotional trigger-meaning generation",the elder's short dramas are able to trigger the emotional resonance of the elderly and achieve nostalgia awakening,intergenerational relationship reconstruction,loneliness dissolution,and life meaning confirmation. At the same time,the consumption of the elder's short dramas by the elderly is influenced by psychological mechanisms such as symbolic identification and emotional compensation,as well as social dynamics such as mass media domestication,the development of silver economy,and the dissolution of intergenerational conflicts. In the future,it is necessary to promote the in-depth participation of the elderly in creation to expand diversified themes,and realize the optimization and innovation of the contents and forms with the help of technology,thus facilitating the development of silver economy and intergenerational integration.